Tom Morris: the rise of Home Bargains and the lure of the treasure hunt

Despite the digital revolution, piling it high and selling it cheap on the high street remains a profitable strategy. Ask Tom Morris and family, now worth more than Philip Green and Mike Ashley combined.

A Home Bargains shop
(Image credit: © Alamy)

The pandemic is often said to have spelled curtains for high-street chains failing to keep pace with the digital revolution. But there are still fortunes to be made “by piling it high and selling it cheap,” says The Times. The rise of so-called variety discounters – selling everything from homewares to toys, tools, toiletries and food at knockdown prices – is one of the unsung retail stories of the past decade, as the rapid growth of Home Bargains has shown.

Doddy’s rummages

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.

She has edited corporate publications for accountants BDO, business psychologists YSC Consulting, and the law firm Stephenson Harwood – also enjoying a stint as a researcher for the due diligence department of a global risk advisory firm.

Her sole book to date, Stay or Go? (2016), rehearsed the arguments on both sides of the EU referendum.

She lives in north London, has a degree in modern history from Trinity College, Oxford, and is currently learning to play the drums.