Lawrence Stroll: the petrolhead who saved Aston Martin

Lawrence Stroll made his fortune in fashion and has a passion for Ferraris and motorsport. When he saw the greatest luxury car brand in the world struggling, he swooped in.

Lawrence Stroll
(Image credit: © Aston Martin)

The latest James Bond movie has been put on hold due to government restrictions related to Covid-19 (see page 40). Not so 007’s prize carmaker, Aston Martin, says The Sunday Times. The veteran British sportscar marque has spent the year being “shaken and stirred” by a new boss – the Canadian “petrolhead”, Lawrence Stroll.

Stroll, 61, has a large private collection of Ferraris and is a big mover in Formula One: in 2018, he led the buyout of the Force India team, renaming it Racing Point. Still, he wasn’t an obvious candidate to take the wheel at Aston, having made his name, and $2.6bn fortune, in fashion – notably as a driving force behind the Tommy Hilfiger and Michael Kors brands. Bond, of course, always offered “a blend of sartorial refinement and expensive sports cars”, says The Guardian. Aston’s shareholders are hoping Stroll can make the same combination work at the carmaker.

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.

She has edited corporate publications for accountants BDO, business psychologists YSC Consulting, and the law firm Stephenson Harwood – also enjoying a stint as a researcher for the due diligence department of a global risk advisory firm.

Her sole book to date, Stay or Go? (2016), rehearsed the arguments on both sides of the EU referendum.

She lives in north London, has a degree in modern history from Trinity College, Oxford, and is currently learning to play the drums.