Five things that will surprise us in 2021

A year without unexpected developments might be nice. But it won’t happen. Brace yourself for these five things, says Matthew Lynn.

Anti-Amazon protesters
Amazon could be split into retail, cloud and streaming.
(Image credit: © Paul Frangipane/Bloomberg via Getty Images)

1. Amazon splits itself up

One day the technology giants may regret their huge success in the pandemic of 2020. With vastly increased market share, the regulatory scrutiny has become intense. Antitrust actions have already started in the US against Google and Facebook, and Apple and Amazon won’t be far behind. But there is one point we should keep in mind. Amazon’s founder, Jeff Bezos, is by far the smartest business leader in the world today. He might be thinking, why not get one step ahead of my opponents and break up my empire myself, rather than waiting for my opponents to do it? The company could be split into retail, for its massive direct sales operation; cloud, for its business services; and streaming, for its TV, e-book and music unit. Bezos could keep control of each of the three “baby” Amazons – and the regulators wouldn’t have anything to attack anymore.

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Matthew Lynn
Columnist

Matthew Lynn is a columnist for Bloomberg and writes weekly commentary syndicated in papers such as the Daily Telegraph, Die Welt, the Sydney Morning Herald, the South China Morning Post and the Miami Herald. He is also an associate editor of Spectator Business, and a regular contributor to The Spectator. Before that, he worked for the business section of the Sunday Times for ten years.