How to profit from the age of bespoke medicine

Doctors have traditionally approached diseases with a one-size-fits-all model. But advances in genetics and artificial intelligence are making medical treatment far more personal and effective. Matthew Partridge explains how to profit from this medical revolution.

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Medical treatment has followed the same broad pattern for thousands of years. You wait until you get sick, then you go to the doctor, who tries to diagnose what's wrong. Once they work it out, they give you what is deemed the correct treatment for the condition. But while this model can work, advancesin medical science have exposed its limitations.

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Dr Matthew Partridge
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