Has Netflix won the battle for your television screen?

Netflix has successfully disrupted the market with its film and TV streaming service. Can rivals such as Disney and Amazon catch up? Tim Dams assesses the state of the sector.

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In 1997, Netflix was established as a mail-order film and television show delivery service. Slightly more than two decades later, it has become a technology giant spearheading a dramatic shift in the television industry. As internet speeds gradually improved, Netflix began to offer a streaming service, delivering programmes to televisions or home computers through the internet, in return for a monthly subscription. It soon caught on, not least because viewers could "binge-watch" entire television series' and were not bound by the package and channels offered by a cable or satellite television provider.

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Tim Dams is a journalist and editor with over 20 years experience covering the TV, film, advertising, digital and technology industries for publications including Broadcast, Televisual, Screen International, Variety, The Guardian and Media Week.