The cookie crumbles for Luke Johnson

Serial entrepreneur and business pundit Luke Johnson was supposed to have a knack for spotting successful restaurant formats. The Patisserie Valerie scandal has taken a bite out of his reputation. Jane Lewis reports.

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Patisserie Valerie: an expensive setback
(Image credit: Copyright (c) 2010 Shutterstock. No use without permission.)

"I like to avoid getting bored," observed Luke Johnson before he floated his caf chain, Patisserie Valerie, in 2014. Be careful what you wish for. Last week "the most harrowing of my life", he says an accounting scandal threatened to reduce both the company and Johnson's reputation to a pile of crumbs.

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.

She has edited corporate publications for accountants BDO, business psychologists YSC Consulting, and the law firm Stephenson Harwood – also enjoying a stint as a researcher for the due diligence department of a global risk advisory firm.

Her sole book to date, Stay or Go? (2016), rehearsed the arguments on both sides of the EU referendum.

She lives in north London, has a degree in modern history from Trinity College, Oxford, and is currently learning to play the drums.