Ocado finally takes off

Online grocer Ocado has been a “jam tomorrow” story for years. The jam now finally appears to have arrived. Alice Gråhns reports.

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Ocado's Tim Steiner: smart and persistent
(Image credit: 2013 Bloomberg)

"If Ocado took as long to deliver food to customers as it has for shareholders to see a return, the company would not have lasted five minutes," says Ben Marlow in The Daily Telegraph. Since the online supermarket business floated in the summer of 2010, "a succession of failed promises made it the classic jam tomorrow' story". At one stage analysts thought it could go bust.

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.