Why investors should focus on profits rather than sales

Put profits before sales when picking stocks, such as these three, says professional investor Christopher Garston.

Each week, a professional investor tells us where he'd put his money. This week: Chris Garsten of Waverton European Capital Growth Fund selects three promising stocks.

There is no one right way to run a company and likewise no one right way of managing money. But we are amazed how many companies and investors target sales growth on the assumption that if this is achieved, earnings growth will follow. The reality is not that simple. It is very difficult to drive volumes while maintaining prices, which means margins can suffer when the focus is on sales growth.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Chris Garsten, Waverton European Capital Growth Fund