Money makers: Pedalling organic coffee

When Maria de la Croix saw her friends selling coffee from a backpack, she liked the idea, says Chris Carter. But she also knew she could go one better.

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Maria de la Croix: taking coffee to the streets

Maria de la Croix noticed some friends were making good money by selling coffee from a backpack, says Scheherazade Daneshkhu in the Financial Times. "They were doing it before school for two hours. So the idea was, maybe it's possible to sell coffee in a similar but more effective way like from a bike", says the 29-year-old Swede (pictured). Her two co-founders, Per Cromwell and Tomas Mazetti, drew on their advertising backgrounds to come up with a name: Wheelys Caf. In early 2014, the trio approached crowdfunding platform Indiegogo, raising $150,000 to build their first caf bikes. Their big break came in 2015 when California-based start-up fund Y Combinator helped them to secure additional seed capital.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.