Money makers: Pedalling organic coffee

When Maria de la Croix saw her friends selling coffee from a backpack, she liked the idea, says Chris Carter. But she also knew she could go one better.

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Maria de la Croix: taking coffee to the streets

Maria de la Croix noticed some friends were making good money by selling coffee from a backpack, says Scheherazade Daneshkhu in the Financial Times. "They were doing it before school for two hours. So the idea was, maybe it's possible to sell coffee in a similar but more effective way like from a bike", says the 29-year-old Swede (pictured). Her two co-founders, Per Cromwell and Tomas Mazetti, drew on their advertising backgrounds to come up with a name: Wheelys Caf. In early 2014, the trio approached crowdfunding platform Indiegogo, raising $150,000 to build their first caf bikes. Their big break came in 2015 when California-based start-up fund Y Combinator helped them to secure additional seed capital.

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Chris Carter
Wealth Editor, MoneyWeek