When customer loyalty doesn’t pay

Tesco incurred the wrath of shoppers when it announced changes to its Clubcard reward scheme, says Ruth Jackson. But that doesn't mean you should drop the supermarket altogether.

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Tesco Clubcard has never been so rewarding... until now
(Image credit: 2009 AFP)

Tesco has infuriated millions of customers by announcing a major change to its popular Clubcard loyalty scheme. Clubcard members received an email last week telling them that their loyalty points can now only be exchanged for triple the face value in rewards vouchers. Previously, shoppers could switch their points for up to quadruple the value in rewards vouchers for some of Tesco's retail partners, including Pizza Express and Legoland.

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Ruth Jackson-Kirby

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.

Ruth started her career at MoneyWeek after graduating with an MA from the University of St Andrews, and she continues to contribute regular articles to our personal finance section. After leaving MoneyWeek she went on to become deputy editor of Moneywise before becoming a freelance journalist.

Ruth writes regularly for national publications including The Sunday Times, The Times, The Mail on Sunday and Good Housekeeping, among many other titles both online and offline.