Money makers: a brand for every occasion

DFM founder Jesse Lee has mastered the art of getting millennials to spend their cash.

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Jesse Lee knows how to get millennials to spend
(Image credit: 2016 Getty Images)

American-South Korean Jesse Lee, 36, has found a way to get millennials to open their wallets, says Sheila Marikar in Bloomberg Businessweek. "People don't want to purchase everything from the same brand," says Lee. "You eat at Alma" (his critically acclaimed American restaurant), "you read Mirage" (his glossy photography magazine), "you shop on Basic Space" (his shopping app), "you learn about people on Westwood Westwood" (his lifestyle news site), "but they're all under different brands", he says.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.