Money makers: a brand for every occasion

DFM founder Jesse Lee has mastered the art of getting millennials to spend their cash.

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Jesse Lee knows how to get millennials to spend
(Image credit: 2016 Getty Images)

American-South Korean Jesse Lee, 36, has found a way to get millennials to open their wallets, says Sheila Marikar in Bloomberg Businessweek. "People don't want to purchase everything from the same brand," says Lee. "You eat at Alma" (his critically acclaimed American restaurant), "you read Mirage" (his glossy photography magazine), "you shop on Basic Space" (his shopping app), "you learn about people on Westwood Westwood" (his lifestyle news site), "but they're all under different brands", he says.

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Chris Carter
Wealth Editor, MoneyWeek