Money makers: When clothes are like chicken

Some people are happy to pay extra for better as Jack Wills founder Pete Williams knows only too well.

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Pete Williams, founder of clothing chain Jack Wills
(Image credit: © 2014 Bloomberg Finance LP)

Fashion is a lot like chicken, Pete Williams, founder of clothing chain Jack Wills, tells Jim Armitage in the London Evening Standard. You have people who buy cheap Tesco own-brand meat, and those who go for organic. "They basically look and taste the same," he says, "but one is a pound more expensive If you give a s*** about organic, you'll pay a premium and it's worth every penny. If you don't, it's a rip-off and you'll only ever buy it if it's marked down."

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Chris Carter
Wealth Editor, MoneyWeek