Money makers: How Isabella Löwengrip turned a beauty blog into cash

Though the media sneered, Isabella Löwengrip turned her blog into a thriving fashion and beauty business empire.

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Isabella Lwengrip: from blog to business empire

"I remember the Swedish media laughing at us and saying, look at those young women trying to do business with blogs'," Isabella Lwengrip, the 27-year-old Swedish blogger behind Blondinbella, tells the BBC's Maddy Savage. "We didn't give up though, and I'm very proud of it." Today, some 1.5 million people visit her fashion and beauty site which she started when she was 14 every week, and it has been now translated into English, German, French and Arabic.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.