Nintendo levels up

The Japanese company is back in the game with a new hit console and mobile games. What comes next? Alice Gråhns reports.

The Japanese company is back in the game with a new hit console and mobile games. What comes next? Alice Grhns reports.

"Nintendo has switched on the growth engine," says Jacky Wong in The Wall Street Journal, "now it has to keep it running." The Japanese company behind hit video game franchises such as Super Mario Bros. and The Legend of Zelda reported "blowout results" for the quarter ending on 30 September as revenue almost tripled on a year ago. Driving the beat was Switch, its new game console. Nintendo has already sold 7.6 million units since its launch in March, and now expects to sell 14 million in the year ending 31 March (40% higher than its previous prediction).

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.