Money makers: Sunglasses to last forever

Entrepreneurs Zoe Armstrong and Ali Watkiss set out to make sunglasses indestructible in launching SunGod.

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Sun worshippers and money makers Zoe Armstrong and Ali Watkiss

You can bend them or twist them, but SunGod sunglasses aredesigned not to break, says Laura Onita in The Sunday Times.The range of fashionable eyewear, made of flexible plastic,was launched by Zoe Armstrong, 30, and Ali Watkiss, 29, in2013 in Putney, southwest London, after the duo got fed upwith the fragility of other affordable brands. So confident wasWatkiss of their products' durability that he even suggestedoffering a lifetime guarantee. "Yikes, can we really do that?"thought Armstrong. But four years on, the gamble has paidoff.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

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