Betting on politics: Thinking up your own flutters

Matthew Partridge explains what you need to think about before proposing your own wager to the bookies.

As online betting has blossomed, there has been a huge expansion in the number of political betting opportunities available. But if you're not satisfied with the options on offer, you can always come up with your own idea for a bespoke bet, and try to get the bookies to accept it. "Customers can write to us or ask in shop and these are submitted to a trading team who treat each request on its merits," says David Williams of Ladbrokes. And Graeme Sharpe of William Hill says they are "always happy to receive email or letter requests for political wagers not listed on our website".

Of course, being happy to receive requests doesn't mean the bookie will always agree to them. One important consideration is taste. "We will not even consider requests which might involve the death of, or serious injury to, the subject," says Sharpe.

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Dr Matthew Partridge
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