Markets get an overdue wake-up call on Donald Trump

The “Trump factor” is wearing off, as markets realise that America’s new president might not be Wall Street’s new best friend. John Stepek explains what that means for investors.

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Markets are starting to realise that Trump might not be their new best friend
(Image credit: The Washington Post)

I'm getting dj vu here.

We entered 2016 with everyone betting on a strong dollar. There seemed no sensible alternative. But because everyone was on one side of the bet, it had to be wrong. And by April, the dollar had weakened significantly.

It picked up later in the year. And when Donald Trump was elected, it went into overdrive.

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As a result, we entered 2017 with everyone betting on a strong dollar.Again, there seemed no sensible alternative. Again, everyone was on one side of the bet.

You can see where I'm going with this, can't you?

The Trump effect starts to wear off

The Trump bedazzlement has been wearing off somewhat. Markets had priced in all their hopes for the "good" bits about a Trump presidency that he was Ronald Reagan returned, that he wasn't serious about half the things he said before he was elected, that he wasn't "big government" Hillary Clinton.

But now they are starting to wake up to the fact that he's not all tax cuts and rampant infrastructure spending programmes. His inauguration speech was many things, but it wasn't reassuring.

It didn't focus on all the things that would make the stockmarket more cheerful, like added spending and lower taxes. It focused more on things that could scare financial markets, like protectionism and "Main Street" versus "Wall Street" and a rejection of the status quo.

It sounded like someone who was still in the process of campaigning rather than in the process of running the country. And maybe just maybe the markets started to think: "Hmm. Does this guy actually know what he's doing or should we have been taking him at face value the whole time?"

Trump has started with a pretty powerful statement of intent. He has pulled out of the Trans-Pacific Partnership (TPP), an Asian free-trade deal. It wasn't a surprise Hillary Clinton was hardly enamoured of the deal either by the time the election rolled around, so it didn't stand much chance of surviving. But it does show where Trump's priorities lie.

Meanwhile, at a meeting with the chief executives of some of America's biggest companies, he warned that he expects companies to produce their goods in the US. Companies that manufacture in the US will get tax breaks and fewer regulations. Those that build abroad then import their goods to the US will face a "substantial border tax".

The ins and outs of these policies will be clearer as Trump's presidency rumbles on. But the point for now is this is all about "the people" rather than "the corporations" or the globalists.

Why did companies do outsourcing in the first place? Because it was cheap. It was good news for developed-world consumers (cheaper goods) and it was reasonably good news for workers in industrialising countries they still had to work hard in conditions most of us wouldn't be keen on, but it was better, and more lucrative, than the alternatives.

Trouble is, it wasn't great for relatively low-skilled workers in developed countries. That's arguably Trump's key constituency. So you can see why he's focusing on them.

Thing is, are those jobs going to "come back"? There have been some moves to "reshore" production in recent years in any case. China became far less appealing as a production hub amid rising wages and high transport costs.

However, if companies are effectively forced to reshore, I'd expect to see higher investment in robotics replacing people with machines.

That's not necessarily a bad thing. Automation has made many industries more efficient and more productive, while freeing up human beings to focus on new industries. But the transition process is painful.

Shares are not pricing in a squeeze on profit margins

It all boils back down to this idea that Trump is focused on "main street" rather than "Wall Street". There's a chart going back decades now that compares the share of profits going to labour (workers) as opposed to capital (owners). Labour has been getting the rough end of the stick for a long time now.

Anyone who believes in reversion to the mean as we do at MoneyWeek has been wondering how this particular chart will revert. The political shift we're seeing right now is just part of the answer.

A number of forces are working to drive up wages. Low unemployment, and an ageing workforce (meaning less competition). Higher wages mean less profit unless productivity rises, too and so far it isn't.

Then throw in the fact that energy costs have stopped falling; Trump's anti-immigration policies; protectionism; and an aggressive political response to "cost-cutting" programmes.

All of that makes it pretty hard to keep profit margins on the rise.That might not matter, except that the US stockmarket is already very expensive relative to history. Companies as a whole are priced for continued earnings growth and continued high profit margins.

Over the longer run, deregulation and more investment in automation might help. But in the shorter run, markets are right to take a deep breath. If Trump succeeds in making life better for the man in the street, then the man in the boardroom might not be quite so happy.

John Stepek

John is the executive editor of MoneyWeek and writes our daily investment email, Money Morning. John graduated from Strathclyde University with a degree in psychology in 1996 and has always been fascinated by the gap between the way the market works in theory and the way it works in practice, and by how our deep-rooted instincts work against our best interests as investors.

He started out in journalism by writing articles about the specific business challenges facing family firms. In 2003, he took a job on the finance desk of Teletext, where he spent two years covering the markets and breaking financial news. John joined MoneyWeek in 2005.

His work has been published in Families in Business, Shares magazine, Spear's Magazine, The Sunday Times, and The Spectator among others. He has also appeared as an expert commentator on BBC Radio 4's Today programme, BBC Radio Scotland, Newsnight, Daily Politics and Bloomberg. His first book, on contrarian investing, The Sceptical Investor, was released in March 2019. You can follow John on Twitter at @john_stepek.