Money makers: The hippy cashing in on the vegan craze

Veganism was a hippy, counterculture movement when Bob Goldberg started out. Not so anymore, says Chris Carter.

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Bob Goldberg has come a long way since first sellingvegetarian food out of the Los Angeles caf he ran with threefriends in 1970. Back then, being a vegetarian was seen as ahippy, counterculture move, says the BBC's Regan Morris.Not so anymore.

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Chris Carter
Wealth Editor, MoneyWeek