Rio 2016: why we should fear the money gods

You can't blame the big sponsors from wanting to cash in on the Rio 2016 Olympics. But are they getting a little too big for their boots, asks Chris Carter.

16-8-5-Coke-1200

Coca-Cola is no stranger to Brazil having sponsored the World Cup

It's a good thing the poets and playwrights of Ancient Greece are all dead. The Olympics may be Greek in origin, but had Homer or Aeschylus tried to make capital out of the Games, they would have faced the Furies of the International Olympic Committee (IOC). What about freedom of expression? Yes, but it comes at a price around $200m.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.