If you're the type of person that defines yourself by your country's importance it's been a tough half century to be British. Ever since the end of the Second World War, Britain has been knocked off the podium for most world league tables.
Share of world GDP, size of empire, importance of manufacturing base they've all gone steadily down. But it's not all doom and gloom. Because Britain is the third-most important market for Peruvian fruit and veg!
Yes, seriously. UK demand for fresh Peruvian fruit and vegetables grew by 47% last year, leaving it just behind the US and China.
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OK, so maybe Peruvian vegetable imports aren't the most important macroeconomic indicator, but it's a telling detail in an important investment trend. Regular readers will know that I'm very bullish on Latin American agriculture, and so far the firms I've tipped have done well.
In mid-May I tipped BrasilAgro, a Brazilian agricultural company, which has gained 15%. Not bad for eight weeks' work.
My previous tip, Cresud, the Argentine agricultural and urban real estate landowner, has gained 70% over a longer timeframe.
Both firms are based in the traditional powerhouse of Latin American farming, Las Pampas (a prairie-like flatland that spans Argentina and Brazil). But today I want to focus on Latin America's emerging non-traditional agricultural exports.
We're heading for a global food crunch
First, some general context. I've covered this before, so I'll keep it brief.
The basic premise behind my bullish stance on Latin America's agriculture sector is simple. The main drivers are an increase in population and a general shift to richer more calorie intensive diets.
So it's clear the world is going to need more food. The question is, where are we going to get it?
Latin America has less than 10% of the world's population, but almost 30% of the world's freshwater supply and 30% of the globe's spare farmland. That's why the Inter-American Institute for Cooperation on Agriculture (IICA), estimates Latin America has 42% of the world's agricultural spare capacity'.
The region has been a big deal in global food markets for a long time. But when the global food crunch hits, it will be the key to ensuring that the world can safely feed its massive population.
The stars have aligned for Latin America
This year I've travelled across Latin America, interviewing farmers and agricultural corporations in Ecuador, Guatemala and Peru. And although those three countries are very different, the story coming out is the same. They have long been powerful producers of traditional exports such as sugar cane, coffee and banana. But now social and economic factors are coming together to fuel a boom in new export crops in other parts of the country.
What makes this all possible is Latin America's incredible topographical diversity. The three countries mentioned above indeed, most in the region have an incredible mix of tropical, mountainous and coastal climates. As a result, you can grow almost anything there.
However, for a long time, farming in these countries only focused on a few key cash crops in certain areas.
That's all changing now, according to Pierre Dedet. Pierre's the CEO of Pakil Awal, a Guatemalan vegetable exporter that supplies the British market with everything from baby squash to mangetout. As he puts it, "the stars have aligned so that several factors have come together to make it possible to grow more".
1. Relying on just a couple of cash crops is a bad idea
Latin American farmers and governments learned the hard way that relying on a couple of cash crops left them ruthlessly exposed to disease or falling prices. Castaneda, once of the three largest cotton growers in Guatemala for example, left the cotton industry when a combination of both led to it being virtually wiped out. As a result, there was a big push for diversification during the last 20 years and the impacts are only beginning to be felt now.
2. Indigenous people are becoming a more powerful force
As a general rule and this is a huge generalisation they hate big plantation owners. I've interviewed the biggest sugar and coffee owners in Latin America and they're all employing innovative and worthy methods to get their workers onside. The berry, vegetable and exotic fruit producers don't have that problem it so happens that the best way for them to grow their produce is in partnership with small holders. Partnering with local farmers is a good way to stop them disputing a project.
3. Productivity is on the rise
The final and perhaps most important factor is productivity. Latin America's cash crops, such as Guatemalan sugar, are among the most efficient in the world. But there are large swathes of Latin America where local farmers are employing inefficient farming methods. This isn't a question of technology, in many cases it's a case of sticking with tradition. But and my interviews stand testament to this methods are changing. Governments, agro corporations and farmers are working together to boost productivity.
I'm on the lookout for some great ways to play this theme
I've spoken to farmers and agricultural corporations across the region. And nearly all of them have sworn me to secrecy. There's something big going on in Latin American agriculture, but the insiders only want to talk about it off the record'.
The last two firms I tipped in this sector have done well but there is more that I have promised not to mention. Unfortunately, I can't tip some of the berry and vegetable firms they haven't listed yet.
But one company I know very well is already on the London market. United Cacao (CHOC), listed earlier this year.
United Cacao is a rare pure play' on the alternative Latin American agricultural scene, I met the management in Peru last year but I held off tipping because the company was in the process of listing and I wasn't sure how it would play out. Since then it's listed and the share price has rocketed but so have the environmental complaints
I am still not tipping the firm, but I am in Peru at the moment and will give it a proper investigation and update.
James graduated from Keele University with a BA (Hons) in English literature and history, and has a NCTJ certificate in journalism.
After working as a freelance journalist in various Latin American countries, and a spell at ITV, James wrote for Television Business International and covered the European equity markets for the Forbes.com London bureau.
James has travelled extensively in emerging markets, reporting for international energy magazines such as Oil and Gas Investor, and institutional publications such as the Commonwealth Business Environment Report.
He is currently the managing editor of LatAm INVESTOR, the UK's only Latin American finance magazine.
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