Shares in focus: Should you believe the Apple hype?

Apple is back with smart new products – is now the time to buy? Phil Oakley investigates.

Apple is back with smart new products but wait for a dip before buying the shares, says Phil Oakley.

Apple has been a great long-term investment. It has successfully transformed itself from a niche personal computer business loved by artists and designers into a trend-setting consumer goods company. Its strength is in selling simplicity to its customers.

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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.

 

After graduating with a MSc in International Banking, Economics & Finance from Liverpool Business School in 1996, Phil went to work for BWD Rensburg, a Liverpool based investment manager. In 2001, he joined ABN AMRO as a transport analyst. After a brief spell as a food retail analyst, he spent five years with ABN's very successful UK Smaller Companies team where he covered engineering, transport and support services stocks.

 

In 2007, Phil joined Halbis Capital Management as a European equities analyst. He began writing for MoneyWeek in 2010.