Four great money-saving websites and one to avoid

Rising taxes, soaring inflation and meagre pay rises are hitting us hard in the wallet. So saving money is more important than ever. Thankfully, the internet is a powerful tool for bargain hunters, says Ruth Jackson. She picks four of the web's best money-saving sites, and warns of one to avoid.

Last December, Google offered to buy the website Groupon for £4bn. That's such a staggeringly huge amount of money you would have thought just about anyone would have agreed the deal on the spot. Not Andrew Mason, the founder of site. He turned it down because he figured it wasn't enough: he thinks Groupon has the potential to be worth much, much more than £4bn.

So where is all this value coming from? Discount shopping. Groupon gathers large groups of people together and gets them buying in bulk for very low prices. It works like this: you commit to buy a product or a service from the site and register your payment details. Then once a critical mass of people have signed up ie enough to make the retailer feel the business is worth offering a hefty discount the deal will go through and your payment will be taken. If not enough people sign up, the deal is cancelled and you aren't charged.

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Ruth Jackson-Kirby

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.

Ruth started her career at MoneyWeek after graduating with an MA from the University of St Andrews, and she continues to contribute regular articles to our personal finance section. After leaving MoneyWeek she went on to become deputy editor of Moneywise before becoming a freelance journalist.

Ruth writes regularly for national publications including The Sunday Times, The Times, The Mail on Sunday and Good Housekeeping, among many other titles both online and offline.