My first million: Gideon Kasfiner, First Luggage

Like many good businesses, Gideon Kasfiner’s First Luggage is based on a simple idea: when you go on holiday, send your luggage separately, then you won’t have to worry about it.

Like many a good business, Gideon Kasfiner's First Luggage is based on a simple, timely idea: when you go on holiday, send your luggage separately, then you won't have to worry about it.

The idea came to Kasfiner, 51, after the September 11th attacks on America. Suddenly, airports and flying anywhere had become a nightmare. Kasfiner, who'd been in the shipping business in Britain since leaving conscript life in the Israeli army in 1977, thought: "Why should travel be such a difficult and unenjoyable experience? Surely it should be the opposite."

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