My first million: Adam Balon of Innocent

Adam Balon tells MoneyWeek how a 12 hour car ride with two friends led him to set up Innocent Smoothies. The trend for healthy eating has seen turnover soar to £75m last year.

288_MW_P28_Topgif

Their hectic lifestyles in the City didn't give them enough time to lead healthy lifestyles, so, munching on junk food, "we asked ourselves what annoyed us most about life and how could we do something about it. And we thought, we should be eating better." So they came up with the idea for a healthy smoothie'.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Jody Clarke

Jody studied at the University of Limerick and was a senior writer for MoneyWeek. Jody is experienced in interviewing, for example digging into the lives of an ex-M15 agent and quirky business owners who have made millions. Jody’s other areas of expertise include advice on funds, stocks and house prices.