Leslie Van de Walle, a non-executive director at Aviva, has sold another £29,199-worth of shares in the firm.
The director, who yesterday sold £42,659-worth of shares in the insurance giant, sold 9,000 shares at 324.43p each.
Van de Walle, 55, joined the board in 2009 and is also the director of SIG.
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Last month Aviva announced that it is to raise $400m in capital securities, which will operate almost exactly like bonds and will pay 8.25%. They are due for repayment in 2041.
The firm, which saw a decline in world-wide sales in the nine months to the end of September, says it will use the money for "general corporate purposes" and that "proceeds will be counted towards its regulatory capital resources".
BSkyB chief executive Jeremy Darroch has also made a sale, disposing of 220,000 shares at 745.87p for a total of £1,640,914.
Darroch has been on the board in various roles since 2004.
Back in October, the satellite TV, landline and broadband supplier saw a strong rise in profits in the quarter to 30 September as it increased sales of all three products.
Revenue rose to £1.66bn from £1.53bn over the same period the previous year the previous year, while earnings before interest, tax, depreciation and amortisation (EBITDA) climbed to £381m from £335m. Earnings per share grew by 20% to 11.6p, slightly shy of the 22% growth that had been predicted by Nomura.
Despite a turbulent year, BSkyB has only lost 0.5% on its share price over the past year.
Top Director Buys
Assura Group Ltd. (AGR)
Director name: Mr Simon T Laffin
Amount purchased: 221,638 @ 33.50p
Value: £74,249
Grainger (GRI)
Director name: Mr Nick Jopling
Amount purchased: 20,000 @ 105.70p
Value: £21,140
Top Director Sells
British Sky Broadcasting Group (BSY)
Director name: Mr Jeremy Darroch
Amount sold: 220,000 @ 745.87p
Value: £1,640,914
Bwin.party Digital Entertainment (BPTY)
Director name: Mr Martin Weigold
Amount sold: 750,000 @ 135.88p
Value: £1,019,100
Aviva (AV.)
Director name: Mr Leslie Van de Walle
Amount sold: 9,000 @ 324.43p
Value: £29,199
Ruukki Group (DI) (RKKI)
Director name: Mr Markku Kankaala
Amount sold: 13,500 @ 78.96p
Value: £10,660
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