Bwin.party Digital Entertainment directors Jim Ryan and Geoff Baldwin have snapped up shares in the online gaming firm.
The announcement comes on the same day bwin.party launched a number of online poker and casino games in Denmark for Danske Licens Spil (DLS), a wholly-owned subsidiary of the Danske Spil group.
Danske Spil, which is one of the largest betting and gaming organisations in Europe and 80% owned by the Danish government, already has over 600,000 registered online customers.
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Baldwin, a non-executive director who joined bwin's board in July last year, made the biggest purchase and bought £156,620-worth of shares at 156.62p each.
Co-Chief Executive Officer Ryan took his total stake in the firm to 0.19%.
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Director name: Mr Robert Stuart Swanson
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Bwin.party Digital Entertainment (BPTY)
Director name: Mr Geoff Baldwin
Amount purchased: 100,000 @ 156.62p
Value: £156,620
Wasabi Energy (WAS)
Director name: Mr John J Byrne
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Centamin (DI) (CEY)
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Director name: Mr James (Jim) Mellon
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PZ Cussons (PZC)
Director name: Mr Richard J Harvey
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Value: €35,181
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