Bwin.party Digital Entertainment directors Jim Ryan and Geoff Baldwin have snapped up shares in the online gaming firm.
The announcement comes on the same day bwin.party launched a number of online poker and casino games in Denmark for Danske Licens Spil (DLS), a wholly-owned subsidiary of the Danske Spil group.
Danske Spil, which is one of the largest betting and gaming organisations in Europe and 80% owned by the Danish government, already has over 600,000 registered online customers.
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Baldwin, a non-executive director who joined bwin's board in July last year, made the biggest purchase and bought £156,620-worth of shares at 156.62p each.
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Co-Chief Executive Officer Ryan took his total stake in the firm to 0.19%.
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