Martin Sorrell's advertising and media giant WPP is looking to launch a joint venture (JV) in Vietnam, expanding in one of the fastest growing markets in the world.
Burson-Marsteller, WPP's public relations and public affairs division, is to take a majority stake in the JV with local partner Chu Thi Company, the creator of Vietnam's first ever daily talk shows airing on official government national television channels.
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