WPP snaps up Press Index

WPP, the advertising world's answer to the Borg in Star Trek, has announced it second acquisition of the week, and this time it is a French agency that is to be assimilated.

WPP, the advertising world's answer to the Borg in Star Trek, has announced it second acquisition of the week, and this time it is a French agency that is to be assimilated.

WPP's wholly-owned operating network Kantar has agreed to acquire 87% of the share capital of Press Index in France at a price of €6.81 per share.

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