Media giant WPP, run by Si Martin Sorrell, has bought Chilean consumer insight group Cadem Advertising in an effort to expand its footprint in fast-growing markets.
Cadem, acquired by WPP's brand, media and communications research subsidiary Millward Brown, was founded in 1997 and has served clients including Coca-Cola, Falabella Retail, Nestle, Telefonica and Unilever.
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