WPP expands digital marketing division in France

Advertising and media giant WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys, as it attempts to widen its footprint in the digital industry.

Advertising and media giant WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys, as it attempts to widen its footprint in the digital industry.

Predictys, founded in 2007 and headquartered in Grenoble, has a co-operative database which includes information from 140m opted-in consumers from among moor ethan 25 co-op partners.

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