WPP buys Canadian consultancy
WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has said that its wholly-owned public relations and public affairs firm is acquiring the majority of the assets of Ascentum, a Canadian company.
WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has said that its wholly-owned public relations and public affairs firm is acquiring the majority of the assets of Ascentum, a Canadian company.
Ascentum is full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies.
No further details of the agreement were given.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
In a statement WPP said: "This acquisition continues WPP's strategy of investing in important markets and sectors and its commitment to developing its strategic networks and digital capabilities."
Collectively, WPP companies employ over 2,700 people in Canada, with revenues of around $450m.
The share price rose 0.53% to 856.50p by 15:51.
NR
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.
-
Should the income protection age cap be lifted?
You can only get income protection cover if you are below age 59. With people now working for longer, should the limit be raised?
-
UK interest rate cut all but ruled out
Rates are expected to remain at 4.25% when the Bank of England announces its decision tomorrow