WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has said that its wholly-owned public relations and public affairs firm is acquiring the majority of the assets of Ascentum, a Canadian company.
Ascentum is full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies.
No further details of the agreement were given.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
In a statement WPP said: "This acquisition continues WPP's strategy of investing in important markets and sectors and its commitment to developing its strategic networks and digital capabilities."
Collectively, WPP companies employ over 2,700 people in Canada, with revenues of around $450m.
The share price rose 0.53% to 856.50p by 15:51.
NR
-
Ofgem proposes new energy tariffs with low or no standing changesStanding charges have invited public backlash as households battle high energy bills
-
Google shares bounce on Gemini 2.0 launchGoogle has launched the latest version of its Gemini AI platform, and markets have responded positively. Is it time to buy Google shares?
