Translation software firm SDL has bought marketing analytics firm Alterian for £69.7m.
Alterian's software allows clients to monitor what their customers are interested in by analysing what they are looking at, and for how long,
SDL hailed the deal as "an excellent strategic fit", combining Alertian's marketing analytics, campaign management and social media capabilities with its own web content management, e-commerce and structured content products.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
"With the acquisition of Alterian we now have the ability to understand much better what our customers want," said SDL executive chairman Mark Lancaster.
"Adding Alterian's...technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience."
The deal saw SDL buy Alterian's entire issued share capital at 110p per share.
-
London claims victory in the Brexit warsOpinion JPMorgan Chase's decision to build a new headquarters in London is a huge vote of confidence and a sign that the City will remain Europe's key financial hub
-
The reinvention of the high street – and how to investThe high street brands that can make shopping and leisure an enjoyable experience will thrive, says Maryam Cockar
