Perform, the multimedia sports content company, has put its livesport.tv platform on to Facebook.
Livesport.tv is a group of around 50 video channels showing different sports, ranging from football to boxing.
Not all the matches will be of immediate interest to big UK audiences. Today the "soccer" channel is showing Beijing Guoan v Shanghai Shenxin.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
But the idea of creating a separate "ecology" within Facebook offering video on demand (VOD) sport may be the shape of things to come. Why use the wild and difficult-to-navigate internet when you can get it all within the familiar context of Facebook?
Oliver Slipper, Joint-Chief Executive Officer at Perform said: "Our focus with Facebook will be to use targeted advertising to communicate with niche fans around the world looking for special interest live sports content and use the in-built virality of the platform to target the hundreds of millions of sports fans on Facebook to share our VOD sports content and drive video views globally."
Perfrom's shares rose 1.5% in very early trading, since the beginning of the year the stock has gained 47.5%.
BS
-
Average pension pot by region – how do your retirement savings compare?Making sufficient savings for retirement is critical to ensure you can enjoy your later years without too many financial worries, but new data suggests some are saving far more than others. We look at the average pension pot by region.
-
Could colour diamonds add a sparkle to your portfolio?Diamonds of various shades never go out of fashion, says Chris Carter
