Perform, the multimedia sports content company, has put its livesport.tv platform on to Facebook.
Livesport.tv is a group of around 50 video channels showing different sports, ranging from football to boxing.
Not all the matches will be of immediate interest to big UK audiences. Today the "soccer" channel is showing Beijing Guoan v Shanghai Shenxin.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
But the idea of creating a separate "ecology" within Facebook offering video on demand (VOD) sport may be the shape of things to come. Why use the wild and difficult-to-navigate internet when you can get it all within the familiar context of Facebook?
Oliver Slipper, Joint-Chief Executive Officer at Perform said: "Our focus with Facebook will be to use targeted advertising to communicate with niche fans around the world looking for special interest live sports content and use the in-built virality of the platform to target the hundreds of millions of sports fans on Facebook to share our VOD sports content and drive video views globally."
Perfrom's shares rose 1.5% in very early trading, since the beginning of the year the stock has gained 47.5%.
BS
-
Who is the richest person in the world?The top five richest people in the world have a combined net worth of $825 billion. Who takes the crown for the richest person in the world?
-
Top 10 stocks with highest growth over past decade - from Nvidia, Microsoft to Netflix, which companies made you the most money?
We reveal the 10 global companies with the biggest returns since 2013. One firm has posted an astonishing 9,870% return, meaning a £1,000 investment would now be worth almost £82,000.
