Mood's DMX acquisition not to be sniffed at

Muzak maker Mood Media is to buy DMX, a US marketing firm that specialises in using music, video and even scent to boost brand loyalty.

Muzak maker Mood Media is to buy DMX, a US marketing firm that specialises in using music, video and even scent to boost brand loyalty.

Mood Media is paying $53.8m for DMX, although it also taking on the acquired company's debt, which bangs the buying price up to $86.1m.

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