Morrisons confirms deal with Ocado to launch online grocer

published 17 May 2013

Morrison Supermarkets has confirmed it is teaming up with Ocado Group to launch its first shopping website in January next year.

The partnership had been expected as the two have been in talks since Morrison announced it was moving online in its annual results in March.

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Morrisons said fulfilment will be from Ocado's recently opened Dordon Customer Fulfilment Centre (CFC) in central England. Customer deliveries will come through a Morrisons liveried fleet.

It said the website will have a clear "Morrisons look and feel".

The deal will comprise a technology and services arrangement and a sale and leaseback of property and equipment at Dordon.

Morrisons will make an initial capital payment of £170m to Ocado to acquire Dordon and associated mechanical handling equipment, as well as a licence and integration fee.

A further £46m will be invested to expand Dordon in order to accommodate Morrisons range, integrate with Morrisons systems and establish a network of delivery spokes.

"This agreement is a significant strategic step for Morrisons," said Chief Executive on Morrisons, Dalton Philips.

"From a standing start, Morrisons will be competing in the fast growing online channel by the end of this year with a really compelling proposition."

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