British Land signs Wi-fi deal with BT

British Land has signed a deal with BT to enable its customers to access free Wi-fi at its shopping centres. It has also agreed to work with BT to find a solution to deliver a robust wi-fi offering at a number of its open air shopping parks.

The group said the decision follows the successful trials of the technology accross a number of shopping centres, and it will now roll out a phased programme from this autumn.

Charles Maudsley, Head of Retail for British Land, said: "Digital is an essential and growing part of the shopping experience. We believe that integrating technological advances is fundamental in a modern retailing environment to meet consumer expectation and to help retailers to maximise their sales potential.

"We continue to evolve our portfolio so that we remain a partner of choice today and tomorrow; working closely with retailers to deliver the right space in the right location, developing our assets to deliver an enjoyable retail experience as well as devising ways to enhance retailer and consumer relationships within our centres."

NR