Film and TV content distributor Entertainment One announced that Scholastic and Candlewick Press will be Peppa Pig's publishing partners in the US.
Both publishers will work with Entertainment One and Fisher Price on a co-ordinated retail launch in August 2012 when the first Peppa Pig toys, books and DVDs will be released concurrently in the US, the group explained in a company statement.
Scholastic, the US publisher of Harry Potter and The Hunger Games, will be launching its Peppa Pig range with The Story of Peppa Pig picture book.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Candlewick Press, the US imprint of Walker Books, will start its line of hardcover and premium Peppa Pig books in September 2012.
Entertainment One CEO Darren Throop said: "Publishing has always been a crucial category to the licensing programme so we are very pleased to welcome Scholastic and Candlewick Press to the Peppa licensing programme."
"With strong broadcast, publishing and toy partners now firmly in place we have a solid foundation to build on and we're focusing on a strategy that will ensure long term growth for the brand in the US."
CJ
-
UK-US trade deal announced: US cuts tariffs on UK car imports to 10%Keir Starmer and Donald Trump have announced a UK-US trade deal, but the US president has refused to lift baseline tariffs on most UK goods. What does it mean for the UK?
-
How to use mid-caps to diversify from the USMedium sized companies are overlooked by investors but could offer an attractive ‘sweet spot’. We consider the case for mid-caps amid market volatility.
