Entertainment One signs up US Peppa Pig publishers

Film and TV content distributor Entertainment One announced that Scholastic and Candlewick Press will be Peppa Pig's publishing partners in the US.

Both publishers will work with Entertainment One and Fisher Price on a co-ordinated retail launch in August 2012 when the first Peppa Pig toys, books and DVDs will be released concurrently in the US, the group explained in a company statement.

Scholastic, the US publisher of Harry Potter and The Hunger Games, will be launching its Peppa Pig range with The Story of Peppa Pig picture book.

Start your trial of MoneyWeek today

Get unparalleled financial insight, analysis and expert opinion you can profit from.

Start your trial

Sign up for MoneyWeek’s free twice-daily newsletter.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Sign up

Candlewick Press, the US imprint of Walker Books, will start its line of hardcover and premium Peppa Pig books in September 2012.

Entertainment One CEO Darren Throop said: "Publishing has always been a crucial category to the licensing programme so we are very pleased to welcome Scholastic and Candlewick Press to the Peppa licensing programme."

"With strong broadcast, publishing and toy partners now firmly in place we have a solid foundation to build on and we're focusing on a strategy that will ensure long term growth for the brand in the US."

CJ