Entertainment One signs up US Peppa Pig publishers

Film and TV content distributor Entertainment One announced that Scholastic and Candlewick Press will be Peppa Pig's publishing partners in the US.

Both publishers will work with Entertainment One and Fisher Price on a co-ordinated retail launch in August 2012 when the first Peppa Pig toys, books and DVDs will be released concurrently in the US, the group explained in a company statement.

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Candlewick Press, the US imprint of Walker Books, will start its line of hardcover and premium Peppa Pig books in September 2012.

Entertainment One CEO Darren Throop said: "Publishing has always been a crucial category to the licensing programme so we are very pleased to welcome Scholastic and Candlewick Press to the Peppa licensing programme."

"With strong broadcast, publishing and toy partners now firmly in place we have a solid foundation to build on and we're focusing on a strategy that will ensure long term growth for the brand in the US."

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