Film and TV content distributor Entertainment One announced that Scholastic and Candlewick Press will be Peppa Pig's publishing partners in the US.
Both publishers will work with Entertainment One and Fisher Price on a co-ordinated retail launch in August 2012 when the first Peppa Pig toys, books and DVDs will be released concurrently in the US, the group explained in a company statement.
Scholastic, the US publisher of Harry Potter and The Hunger Games, will be launching its Peppa Pig range with The Story of Peppa Pig picture book.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Candlewick Press, the US imprint of Walker Books, will start its line of hardcover and premium Peppa Pig books in September 2012.
Entertainment One CEO Darren Throop said: "Publishing has always been a crucial category to the licensing programme so we are very pleased to welcome Scholastic and Candlewick Press to the Peppa licensing programme."
"With strong broadcast, publishing and toy partners now firmly in place we have a solid foundation to build on and we're focusing on a strategy that will ensure long term growth for the brand in the US."
CJ
-
What happens if you can’t pay your tax bill, and what is "Time to Pay"?Millions are due to file their tax return this Friday as the self-assessment deadline closes. Though the nightmare is not over until you pay the taxman what you owe - or face a penalty. But what happens if you can't afford to pay HMRC your tax bill, and what is "Time to Pay"?
-
What does Rachel Reeves’s plan for growth mean for UK investors?Rachel Reeves says she is going “further and faster” to kickstart the UK economy, but investors are unlikely to be persuaded
