Bloomsbury Publishing is to turn a new page in India, with the formation of a wholly owned subsidiary in the subcontinent.
The new business will be headed up by Rajiv Beri, who has been Managing Director of Macmillan's Indian operations for over 15 years.
This is an evolution rather than revolution for Bloomsbury which has operated in the country for 25 years through a marketing partnership with Penguin. The new division will attempt to leverage the large range of titles it already owns as well as develop Indian authorship.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Indians buy 50m English books every year and is expected to be a big market for ebooks.
News of the expansion initially saw Bloomsbury shares gain nearly 2% although they have since retreated and by 10.01 were down 0.81% on yesterday's close. Over the last year the firm's stock has done quite well, showing gains of 10%.
BS
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.
-
‘Why I have ditched my Help to Buy ISA for cash savings and the stock market’Without the 25% bonus, my Help to Buy ISA is effectively redundant, says MoneyWeek writer Sam Walker.
-
Is your inheritance tax allowance cut if you sell to downsize or sell your home to pay for care?Downsizing relief is a little-known benefit that could save your loved ones tens of thousands of pounds in inheritance tax after you’ve died.
