Blinkx, a video search engine, has entered a partnership with Everwell TV, the entertainment and health digital out-of-home network of parent company MediVistaMedia.
Through the partnership, Blinkx plans to offer an array of original and engaging health-related videos from Everwell to its users, by placing contextually relevant advertising against the videos and share resulting revenue with Everwell TV.
"We're seeing an ever- growing demand for health and wellness content on the web, so we're delighted to partner with Everwell and offer its extensive, entertaining health-focused video content to help better inform our health conscious audiences," said Julia Blystone, Chief Marketing Officer of Blinkx.
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Blinx has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
The share price rose 3.96% to 52.5p by 10:38.
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