Aviva sees sales decline

The insurance giant Aviva has seen a decline in world-wide sales in the nine months to the end of September. As of the end of the third quarter, total sales stood at £30,597m down 5% on the same period of 2010.

The insurance giant Aviva has seen a decline in world-wide sales in the nine months to the end of September. As of the end of the third quarter, total sales stood at £30,597m down 5% on the same period of 2010.

Not all the figures were as gloomy, however. The key "operating ratio" figure, which combines investment and underwriting figures to show whether Aviva is making a profit, stood at 96% in September, better than the 97% at the same point in 2010. A figure over 100% implies the firm is making less money from investments than it is liable for in insurance claims.

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