Cameron needs a Plan A++

The government's plans based on economic recovery and tax cuts appear to have come off the rails. Which strategy should the Tories now adopt? Emily Hohler reports.

David Cameron is "struggling", says Benedict Brogan in The Daily Telegraph. We've had the "omnishambles, the budget U-turns, the sapping effect of Leveson, and most of all the ever-worsening economic crisis". To win the general election in 2015, the Tories need a political plan B to replace the one based on the economic recovery and tax cuts that never materialised.

Nothing short of a relaunch will do, agrees Tim Montgomerie in The Times. The Tory brand has been re-toxified and new polling from YouGov suggests that "the objectives most associated with the right are cutting public spending, privatisation, cutting benefits, limiting immigration and charging tuition fees".

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Emily Hohler
Politics editor

Emily has worked as a journalist for more than thirty years and was formerly Assistant Editor of MoneyWeek, which she helped launch in 2000. Prior to this, she was Deputy Features Editor of The Times and a Commissioning Editor for The Independent on Sunday and The Daily Telegraph. She has written for most of the national newspapers including The Times, the Daily and Sunday Telegraph, The Evening Standard and The Daily Mail, She interviewed celebrities weekly for The Sunday Telegraph and wrote a regular column for The Evening Standard. As Political Editor of MoneyWeek, Emily has covered subjects from Brexit to the Gaza war.

Aside from her writing, Emily trained as Nutritional Therapist following her son's diagnosis with Type 1 diabetes in 2011 and now works as a practitioner for Nature Doc, offering one-to-one consultations and running workshops in Oxfordshire.