Bill Bonner explains why buyers of Facebook shares have fallen flat on their faces.

Yesterday, stocks bounced just as they should have. After two weeks of falling, they were ready to bounce. Heck, even a dead congressman will bounce, if you drop him from high enough.

The Dow rose 135 points. Not very impressive, after so many down days.

Everything has been sinking... Stocks, commodities, oil...

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up

In Europe and emerging markets the damage has been even worse than in the US. Even China is slowing down.

It's just like... well... a Great Correction!

And look at Facebook. We knew the Facebook IPO would cost a lot of saps a lot of money. But we didn't expect it to happen so fast. We figured Wall Street would get a chance to squeeze the lumpen a little longer before they fled the market.

As it turned out, the mom and pop investors came into the market to buy Facebook and got whacked right away.

Here's one completely un-savvy buyer quoted in the New York Post: "I'm very psychic when it comes to stocks, I really am. I have no retirement, I have no pension, so I try to make money on the market."

The press reported that cab drivers and plumbers were buying Facebook shares on the first day, for the wrong reasons, of course. One buyer had recently had his house foreclosed. He was buying the stock, he said, to help put his children through school. Good luck on that!

Colleague Justice Litle called it Facebust!' The hype sent shares up in early trading on Friday. The insiders who moved fast were able to cash out at over $40. But then, the selling overpowered the buying.

Justice, writing over the weekend:

Countless idiots, er, optimists expected Facebook shares to pop 50% or more on their first day of trading, not taking into account the fact that, when EVERYONE IN THE WORLD has the same universally telegraphed notion as you with ability to execute by mashing a mouse button it is probably not the sharpest play.

At any rate, after a very anemic "pop" reminiscent of discount bin champagne purchased from a gas station, FB shares fell straight to the $38 level (where the IPO was officially priced). ...

If the Facebook hype fails, then if the Maginot line of $38 price support gives way it could have an incredibly demoralizing impact on the market as a whole, alongside the ominous "doom loop" that is Greece.

And yesterday, the Maginot line gave way...

"Market Up, But Investors Dump Facebook," was the headline report from Reuters. The stock sold off, finishing the day down 11%. What happened to the underwriters, everyone wanted to know. The stock fell below the IPO price on its first full day of trading. Apparently, Wall Street was not willing to come to the rescue not with its own money.

We had a hunch that Facebook might become the hinge event for this stock market. Shares had been selling off for two weeks prior to the FB launch. But the selling was orderly.

After so much selling for so many days, buyers are bound to come back. So the Dow went up yesterday.

But the FB hinge has creaked and squeaked, and warned retail investors. They came in the door. They didn't like what they saw. Many will take to the exits quickly. Others will stick around, until a growing sense of revulsion, mixed with losses, eventually pushes them out.

And more thoughts

Ray Dalio calls it a "beautiful de-leveraging." We don't see the beauty in it. But we admire it for what it is a natural and necessary response to the grotesque debt build-up of the last half century. It may not be beautiful, but it is doing its work as best it can under the circumstances.

Households are lowering their debt levels. Businesses are hoarding cash. The private sector, generally, is getting itself into better shape. All very natural... and all things in nature have a beauty, of sorts.

It doesn't hurt that interest rates are so low. Even the price of gasoline is going down. In this sense, the Great Correction itself is helping... beautifully. The whole world economy is slowing down, lowering prices for energy and housing two of the biggest items in the household budget.

The way to cut debt is to first cut expenses. Then, you have more money available to pay off your loans. And it's fairly easy to cut expenses when interest rates are so low.

In 2005 and 2006 we advised dear readers to sell their overpriced real estate and rent. Now it's time to reverse the procedure. At today's rates... and today's prices... it's time to buy.

Here's why:

In some US areas, house prices are down 50%...

In those very same areas rents have risen.

At 3% (which you can get on a 15-year fixed rate mortgage), your monthly mortgage payment might be only HALF your rent payment. So you can save money there.

Then, you deduct the interest from your taxes.

And then, the Fed gives you a bonanza when its monetary inflation finally turns into consumer price inflation... or even hyperinflation. Your mortgage balance could be reduced 10%...30%...80% in just a few months.

In other words, you get paid to wait for the feds to wipe out your mortgage!

Cut your expenses. Get into cash. Remember, our Crash Alert' flag is up. And a lovely correction is underway.

Tomorrow: how the vandals in Washington and at the Fed are defacing the "beautiful de-leveraging."

Don't miss Bill's next Daily Reckoning. To receive the next article straight into your inbox as soon as he's written it, sign up to the email list here .

Information in The Daily Reckoning is for general information only and is not intended to be relied upon by individual readers in making (or not making) specific investment decisions. Appropriate independent advice should be obtained before making any such decision. Your capital is at risk when you invest in shares - you can lose some or all of your money, so never risk more than you can afford to lose. Always seek personal advice if you are unsure about the suitability of any investment. The Daily Reckoning is an unregulated product published by Fleet Street Publications Ltd. Customer services: 020 7633 3600. Fleet Street Publications Ltd is authorised and regulated by the Financial Services Authority. https://www.fsa.gov.uk/register/home.do FSA number: 1152 34