The Swiss franc has reached record highs against both the dollar and the euro, having appreciated by almost 10% against the greenback in this quarter alone. You can see why it's so popular, says Fxpro.com's Michael Derks.
The dollar and the pound have been "deliberately debased" by their respective central banks through money printing. They "no longer represent a sound store of value". The appeal of the yen has been dented now that the economy is struggling with the aftermath of March's earthquake.
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