McDonald’s – great stock, shame about the price

published 25 January 2012

McDonald's continues to go from strength to strength despite the global downturn as it continued to gain market share. In the three months to31December 2011, global like-for-like sales at the US fast-food giant grew by 7.5%, up from the 5% growth seen in the previous quarter. Total sales rose by 10% to $6.8bn, while operating profits rose by 14% to $2.1bn, boosting margins from 29.9% to 31.1%.

While McDonald's has benefited from favourable exchange-rate movements, it is clearly giving customers what they want by offering innovative menus and improving the ambience of its restaurants. Despite economic headwinds, Europe was the company's strongest market in terms of underlying sales, while profits in emerging markets continued to grow strongly.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free

https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

But is it worth buying? There's the rub. It's a great company, but it's not cheap. And since we last looked at the stock in October, the shares have risen by 7%. We continue to like the business given its defensive attractions, good returns on capital and strong cash flow. But we also still think the shares look fully priced on a rating of 17.3 times 2012 forecast earnings. What's more, the prospective dividend yield of 2.9% is hardly enticing. Hold.

Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.

After graduating with a MSc in International Banking, Economics & Finance from Liverpool Business School in 1996, Phil went to work for BWD Rensburg, a Liverpool based investment manager. In 2001, he joined ABN AMRO as a transport analyst. After a brief spell as a food retail analyst, he spent five years with ABN's very successful UK Smaller Companies team where he covered engineering, transport and support services stocks.

In 2007, Phil joined Halbis Capital Management as a European equities analyst. He began writing for MoneyWeek in 2010.