Hargreaves Lansdown: A good firm under threat

Hargreaves Lansdown is a profitable business. But new regulations will bring fresh challenges to the finance firm. So should you buy its shares? Phil Oakley investigates.

Hargreaves Lansdown is a good business, but it's under threat from new regulations, says Phil Oakley.

The business

Hargreaves Lansdown (HL) is a listed independent financial services provider for retail customers. Its flagship product is Vantage, a platform that allows people to bring all their investments shares, funds, Isas and pensions into one wrapper. The aim is to make it easier for people to look after their investments and at the same time save them money on the costs of investing in more than 3,000 unit trusts.

It also provides financial advice and discretionary portfolio management, annuity and income drawdown products, along with traditional stockbroking services. In addition, it offers investment services to companies. In total, Hargreaves manages client assets of £23.4bn.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up

The history

Peter Hargreaves and Stephen Lansdown formed Hargreaves Lansdown in 1981. The pair set themselves up in Peter Hargreaves' spare bedroom with a couple of borrowed desks and a built-in wardrobe as a stationery cupboard. Their initial business was providing advice on unit trusts and tax planning via a newsletter called The Unit Investor'.

In 1986, they started to offer personal investment management services to their clients. In 1991, Hargreaves Lansdown stockbrokers was formed and the company started to play a leading advisory role in government privatisations and company flotations.

The firm's retail customer base grew, thanks to the success of popular tax-efficient savings products, such as personal equity plans (Peps), combined with its ability to offer low costs and straightforward customer service. This growth continued with the introduction of stakeholder pensions, Isas and Sipps. In 2007, 25% of the firm was floated on the stockmarket and in 2011 it became a member of the FTSE 100 index.

The co-founder

The son of a Lancashire baker, Peter Hargreaves came from humble beginnings to create a business now worth in excess of £2bn. He started out as a chartered accountant but quickly realised that it wasn't the job for him. He went on to work for a computer company and then a brewery and picked up some valuable lessons about what makes good and bad businesses before starting Hargreaves.

He inherited his father's frugal ways and doesn't believe in borrowing money. In a competitive IFA market, the secret of the company's current success is disarmingly obvious: it tries to understand its customers' needs and keeps the resulting financial advice simple.

Should you buy the shares?

Hargreaves is a very profitable business. But can the good times continue? Tax sheltered products, such as Isas and Sipps, should remain popular, as should Hargreaves's low fees. The growth in DIY investing looks set to continue as more people seek to control their own financial destiny. This should help Hargreaves, which has proved itself to be a good source of research and advice for private investors. Its corporate pensions business also shows good growth potential as firms look to outsource their pension schemes.

However, the business also faces some challenges. Management fees are mainly based on the value of a customer's assets, so this income is somewhat dependent on the performance of volatile global markets. Another threat to all advisers is the government's Retail Distribution Review (RDR) of the investment industry.

Hargreave's financial advice business looks relatively immune, as it is already fee-based and employs well-qualified advisers. However, it remains exposed to a proposal to get rid of payments from fund managers to fund platforms for selling their funds. This income stream accounted for just over a third of the firm's revenue in 2011.

City analysts still expect profits to grow and for Hargreaves to pay out most of them in dividends. By itself the dividend yield is tempting, however the threat of the RDR makes us nervous. The shares are a hold' for now.

The numbers


Stockmarket code: HL

Share price: 487p

Market cap: £2.3bn

Net assets (Dec 2011): £116m

Net cash (Dec 2011): £112m

P/e (current year estimate): 20.6

Yield (prospective): 4.4%

What the analysts say

Buy: 7

Hold: 5

Sell: 0

Average price target: 540p

Director Shareholding


P Hargreaves: 152,717,606

S Lansdown: 95,500,000

T Taylor: 734,091

Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.


After graduating with a MSc in International Banking, Economics & Finance from Liverpool Business School in 1996, Phil went to work for BWD Rensburg, a Liverpool based investment manager. In 2001, he joined ABN AMRO as a transport analyst. After a brief spell as a food retail analyst, he spent five years with ABN's very successful UK Smaller Companies team where he covered engineering, transport and support services stocks.


In 2007, Phil joined Halbis Capital Management as a European equities analyst. He began writing for Moneyweek in 2010.

Follow Phil on Google+.