WPP subsidiary Wunderman acquires majority stake in Crossmedia
Wunderman, the wholly-owned subsidiary of advertising and marketing giant WPP has acquired a majority stake in the Mexico-based digital marketing agency CM Interactive S.A. (Crossmedia) .
Wunderman, the wholly-owned subsidiary of advertising and marketing giant WPP has acquired a majority stake in the Mexico-based digital marketing agency CM Interactive S.A. (Crossmedia) .
Crossmedia's unaudited revenues for the year ending December 31st 2011 were over $5m with gross assets of over $5m at the same date. It was founded in 2004 and provides consulting, digital marketing and media buying services to clients, who include Banamex, Bimbo, PayPal and Cerveceria Cuauhtemoc.
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