Vodafone change focus of global sponsorship strategy

Telecoms giant Vodafone has said that as a result of its global sponsorship review it is now planning to increase its focus on delivering an enhanced approach to customer engagement, founded on a new, Vodafone-owned marketing platform, to be developed and implemented throughout 2013.

Telecoms giant Vodafone has said that as a result of its global sponsorship review it is now planning to increase its focus on delivering an enhanced approach to customer engagement, founded on a new, Vodafone-owned marketing platform, to be developed and implemented throughout 2013.

As part of this change, it has agreed to end its relationship with McLaren at the end of the year, saying its need for that type of exposure is decreasing.

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