Three ways to play emerging Asia

The 'made in China' brand has been damaged by some high-profile safety scares. However, that could prove to be good news for the country's neighbours. So how can you gain exposure?

When you're in a confined space with lots of other people, it's sometimes hard not to overhear conversations. And on those long, boring flights, you can really learn something much more valuable that watching the latest Ben Affleck movie.

For example, while on a recent flight, I overheard two executives complaining about doing business in China. What they said was very revealing - and if it's part of a larger trend, it could open up some other investment opportunities...

How 'Made in China' made headlines

By now, you've probably heard all about the recent product recalls of items 'Made In China'. Toys and toothpaste are the main bad eggs. And the company hit the hardest is toymaker Mattel. The firm has endured a miserable summer so far, with three recalls - and counting.

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On August 1, its Fisher-Price division recalled 1.5 million items, due to dangerous amounts of lead paint. Beloved characters like Big Bird and Elmo were among those tainted. Just two weeks later, Mattel recalled a massive 18 million items worldwide. Again, the Chinese slapped on too much lead paint, as well as flimsy magnets that kids could accidentally swallow.

And last week, Mattel's Fisher-Price guys issued yet another recall - this time, 844,000 toys that included Barbie sets and two other toys. The reason? You got it... lead paint. And the executives I overheard on the plane painted (pun intended) a grim picture...

One guy mentioned that he'd completely halted the production of his household name beauty product because he no longer had faith that it was safe. Furthermore, he felt that the American consumer would also question the safety of his products. Hardly surprising, given the high-profile Mattel recalls this summer. So even if he felt assured that his product was contaminant-free, he thought sales would suffer as a result of the stigma now attached to the 'Made in China' label.

The other guy shared the same view, saying that he's frustrated with his Chinese manufacturing partners, because the factory's management often told him what he wanted to hear in order to avoid a confrontation. He was considering pulling up stakes as well.

Clearly, it's not good practice for Chinese manufacturers to be less than forthcoming with their foreign business associates - but according to the conversation I heard, it's pretty prevalent and is causing problems for many businesspeople around the globe.

Tainted toys... poisoned pet food... contaminated toothpaste... faulty tires... and more. Consumers and managements alike recalling and reconsidering products made in China. The country's manufacturing image taking a beating. But is there a way to profit from this? The answer is yes...

How to cash in on the China fallout

Okay, before I go any further, don't get me wrong here... China's enormous manufacturing machine is not going to suddenly grind to a halt. Don't forget, China produces over 80% of all toys sold worldwide - and can do so at a very low cost, with dramatically lower labor costs than the equivalent job in America.

But there's no doubt that companies and consumers are increasingly nervous about Chinese-made goods - right before the crucial holiday season, too. And even if just a small fraction of businesses move their operations to other smaller developing nations, it could be enough to move the needle in those countries.

Many emerging markets are performing strongly, and even a small China fallout could light a fire under their economies. Here are a few to keep an eye on:

Vietnam: Did you know that Vietnam received $10 billion of foreign investment in 2006? It wasn't just a flash in the pan, either - that number is expected to swell to $16 billion this year. And the Ho Chi Minh Stock Index is reaping the rewards - it has jumped 81% over the past year.

Bangladesh: Despite its military rule, Bangladesh's GDP is forecast to grow 6.4% this year, following 6.5% growth last year. Thanks to growing investor confidence and a rash of new IPOs, its stock market is expected to double in size over the next 12 months. Over the past six months alone, the number of people opening brokerage accounts jumped by roughly one-third. The Dhaka Stock Exchange Index is up 61% over the past year.

Sri Lanka: Another country experiencing political instability - but it's certainly not affecting its economy. GDP growth is still expected to grow over 6% in 2007-2008 as foreign direct investment continues to increase. Its stock market is up 14% this year, but has nearly tripled over the past five months.

You can bet that with the Beijing Olympics less than a year away, China is pulling out all the stops to keep its image intact and raise its global profile. But concerns over its massive manufacturing sector are dragging its image down. So keep your eye on these other emerging markets that may benefit from the Chinese fallout, as well as their own organic growth. And here's how you can benefit, too...

Three ways to dip into emerging Asia

If you portfolio doesn't already have any exposure to emerging markets, you should strongly consider it. It's an excellent way to diversify and spread your risk. In addition, because emerging markets have more room to grow, when times are good in these countries and markets, your returns could get an extra boost. Keep in mind, though, that by nature, they can be a bit more volatile than the U.S. market.

If you want to dip into emerging markets, there are a couple of simple ways to do so. There are many mutual funds and ETFs that focus on the sector. Here are three to consider:

Vanguard Emerging Markets ETF (AMEX:VWO): This is based on the MSCI Emerging Markets Index, with the fund investing in the shares of the 840 companies within it. The fund is up 22% in 2007.

Fidelity Southeast Asia (FSEAX): If you want to head down the mutual fund path, take a look at this one. It boasts a five-star rating on Morningstar, has no load expenses (its category average is 5.3%) and a measly 1.04% expense ratio, compared with the category average of 2.02%. What's more, it's been flying this year, sporting a 39% return. The fund invests 80% of its capital in Southeast Asia, including stocks in Hong Kong, South Korea, Thailand and Taiwan.

Matthews Pacific Tiger (MAPTX): This fund also has no load expenses, low expenses and a solid 46% over the past year and 28% over the past five years.

For an overall emerging markets fund, consider T. Rowe Price Emerging Markets Stock (PRMSX). And if you do opt for a mutual fund investment, be sure to look at the expense ratios and the prospectuses carefully, so that you are getting the most for your money.

By Marc Lichtenfeld, Senior Analyst, Mt. Vernon Research for the Smart Profits e-Report, www.smartprofitsreport.com