Nine questions to ask before you buy

It pays to do a little work before investing in stocks. These are the nine questions you should always ask before buying shares.

According to studies conducted in the 1990s, "the average investor devoted more time to researching his next vacation" than his stocks, says Janice Revell in Fortune. It seems that instead of doing any actual work, "we'd rather just roll the dice" on our finances. This is absurd, not only because it is a sure-fire way to lose money, but also because a little time and effort can "take a lot of the luck out of investing". All you need to do is consider the questions below. They may sound simple, but answer them before you buy and you will be an investor, not a gambler.

1. How does the firm earn money

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