Mission Marketing Group subsidiary names Harley Davidson as new client

The Mission Marketing Group has won a contract with motorcycle brand Harley Davidson via its subsidiary, Leicester-based 'Big' group, which is preparing to undertake expansion.

The Mission Marketing Group has won a contract with motorcycle brand Harley Davidson via its subsidiary, Leicester-based 'Big' group, which is preparing to undertake expansion.

The group stated that Big intended to expand its operations with the opening of a full-service office in the West Midlands. It stated that this is would be headed up by Jamie Heath and Stu Perry.

The company stated that a new account team was also being put together which would be dedicated to supporting Harley Davidsom EMEA.

Dylan Bogg, Chief Executive Officer of Big, described Harley-Davidson as "an iconic global brand" and explained that the agency would help celebrate its 110 years as a result of the appointment.

"Under Jamie, we've put together a new account team dedicated to support Harley-Davidson which has a wealth of experience in producing work across global markets and working in multiple languages. To say it's created a real buzz around the agency is an understatement."

The group stated that the decision to extend the agency's presence was part of a growth strategy aimed at replicating its success in Leicester in the West Midlands, as well as being able to attract new talent in the Birmingham area.

The Mission Marketing Group's share price was up 4.10% to 31.75p at 08:58 on Friday morning.

MF

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